Secrid believes that, instead of ‘cheaper and worse’, new products have to be developed which are intrinsically ‘better, more sustainable and more valuable’than products that came before.
This requires extra attention from designers, who must reinforce the advantages of these products and eliminate the disadvantages.
Marianne and René, founders of Secrid – have been working as designers of industrial products in both fashion and technology since 1985. Over the past 35 years, they have experienced how this creative field has become more fleeting.
Speed and originality seem to have gradually become more important than thorough improvements. In addition, through mass production in emerging nations, the Western world has unanimously opted for low prices that are linked to low standards in the areas of labour law, the environment and quality.
The development of a new product is a complex process, often involving thousands of choices, and good guidelines for these choices are lacking.