Industrial design and fashion come together in our pocket-sized essentials. Made in Holland with great care for quality, people and the environment.
Secrid is a family business and 100% owned by the Van Geer family. The company was founded by René van Geer and Marianne van Sasse van Ysselt.
In 1986, the couple wins a design competition and are invited to visit the design studios of renowned designer, Sir Terence Conran, the founder of the Habitat store in London. This trip turns into an unforgettable weekend during which it becomes clear to them - they want to manifest their own creative studio and their own consumer brand.
Secrid believes that, instead of ‘cheaper and worse’, new products have to be developed which are intrinsically ‘better, more sustainable and more valuable’ than products that came before.
This requires extra attention from designers, who must reinforce the advantages of these products and eliminate the disadvantages.